Privacy Policy
This privacy policy sets out how HouseLift Marketing Ltd ("HouseLift Marketing", "we", "us" or "our") uses and protects your personal data.
1. Important Information and Who We Are
Purpose of this privacy policy
This privacy policy gives you information about how HouseLift Marketing Ltd collects and uses your personal data through your use of this website and our services, including any data you may provide when you:
- Visit our website
- Make an enquiry about our marketing services
- Purchase services from us (for example, lead generation, advertising campaign management, database reactivation, CRM and automation services)
- Subscribe to our email updates, resources, or other communications
- Otherwise communicate with us
This website and our services are not intended for children and we do not knowingly collect data relating to children.
Controller
HouseLift Marketing Ltd is the controller and responsible for your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights (see section 9), please contact us using the details set out in section 10.
2. Types of Personal Data We Collect About You
"Personal data" means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you, grouped as follows:
- Identity Data: first name, last name, any previous names, username or similar identifier, title and, where relevant, date of birth and gender.
- Contact Data: billing address, business address, email address and telephone numbers.
- Financial Data: bank account and payment card details.
- Transaction Data: details about payments to and from you and other details of services you have purchased from us.
- Technical Data: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website or our funnels.
- Profile Data: your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data: information about how you interact with and use our website, funnels, advertisements, communications and services.
- Marketing and Communications Data: your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share aggregated data such as statistical or demographic data which does not directly or indirectly reveal your identity.
We do not intentionally collect any special categories of personal data about you (including details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, and genetic and biometric data), nor do we collect any information about criminal convictions and offences.
3. How Your Personal Data Is Collected
a) Direct interactions
You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email, messaging apps (such as WhatsApp) or otherwise. This includes personal data you provide when you:
- Apply for or enquire about our services
- Book a call or consultation with us (for example, through Calendly or similar scheduling tools)
- Subscribe to our services, resources or publications
- Request marketing to be sent to you
- Give us feedback or contact us
b) Automated technologies or interactions
As you interact with our website, funnels and online advertisements, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, pixels, server logs and other similar technologies. Please refer to our cookie policy for further details.
c) Third parties or publicly available sources
We receive personal data about you from the following third parties and public sources:
- Technical and Usage Data from analytics providers and advertising platforms such as Google Analytics, Google Ads and Meta (Facebook/Instagram) based outside the UK
- Scheduling Data from providers such as Calendly based outside the UK
- Payment and Transaction Data from providers such as Stripe based both inside and outside the UK
- Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the UK
4. How We Use Your Personal Data
Legal bases
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following:
- Performance of a contract with you: where we need to perform the contract we are about to enter into or have entered into with you.
- Legitimate interests: where it is necessary to conduct our business and pursue our legitimate interests, provided those interests are not overridden by the impact on you.
- Legal obligation: where it is necessary for compliance with a legal obligation we are subject to (for example, tax or accounting obligations).
- Consent: where we have obtained your active agreement to use your personal data for a specified purpose.
Purposes for which we will use your personal data
- To register you as a new client — Identity, Contact data. Legal basis: Performance of a contract with you.
- To process and deliver services including managing payments, fees and charges — Identity, Contact, Financial, Transaction data. Legal basis: Performance of a contract with you; Legitimate interests (to recover debts due to us).
- To manage our relationship with you, including notifying you about changes to our terms or privacy policy and dealing with your requests, complaints and queries — Identity, Contact, Profile data. Legal basis: Performance of a contract with you; Legal obligation; Legitimate interests (to keep records updated).
- To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting — Identity, Contact, Technical data. Legal basis: Legitimate interests (running our business, IT services, network security, fraud prevention); Legal obligation.
- To deliver relevant website content, funnels and online advertisements and measure their effectiveness — Identity, Contact, Profile, Usage, Marketing and Communications, Technical data. Legal basis: Legitimate interests (to study how clients use our services, develop them and grow our business).
- To use data analytics to improve our website, services and client relationships — Technical, Usage data. Legal basis: Legitimate interests (to keep our website relevant and develop our business).
- To send you relevant marketing communications and make personalised suggestions about services that may be of interest to you — Identity, Contact, Technical, Usage, Profile, Marketing and Communications data. Legal basis: Consent (where required by law); otherwise Legitimate interests.
- To carry out market research through voluntary participation in surveys — Identity, Contact, Profile, Usage data. Legal basis: Legitimate interests (to help us improve and develop our services).
Direct marketing
You will receive marketing communications from us if you have requested information from us or purchased services from us and have not opted out. We may analyse your data to form a view on which services and offers may be of interest to you.
Third-party marketing
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
Opting out of marketing
You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication, or by contacting us using the details in section 10. If you opt out of marketing, you will still receive essential service-related communications.
Cookies
For more information about the cookies and similar technologies we use, please contact us at [email protected].
5. Disclosures of Your Personal Data
We may share your personal data with the following parties where necessary:
- Advertising and analytics providers such as Meta (Facebook and Instagram) and Google
- CRM and marketing automation providers such as GoHighLevel (LeadConnector)
- Scheduling tools such as Calendly
- Payment and billing providers such as Stripe
- Accounting and finance tools such as QuickBooks and our banking providers
- Communication platforms including email service providers and messaging platforms
- Document signing providers such as DocuSign
- Sub-contractors and service providers who assist us in providing our services
We may also share your personal data with third parties in the event of a business sale, transfer, merger or acquisition. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
6. International Transfers
We may transfer your personal data to service providers outside the UK. Whenever we do so, we ensure a similar degree of protection is afforded to it by ensuring one of the following safeguards is in place:
- We only transfer your personal data to countries deemed by the UK to provide an adequate level of protection; or
- We use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (for example, the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses).
If you would like more information about these mechanisms, please contact us using the details in section 10.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to your personal data is limited to those with a business need to know. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator where we are legally required to do so.
8. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation.
By law we are required to keep basic information about our clients (including Contact, Identity, Financial and Transaction Data) for six years after they cease being clients for tax purposes.
In some circumstances you can ask us to delete your data: see section 9 below for further information.
9. Your Legal Rights
You have the following rights under data protection laws in relation to your personal data:
- Right to access: receive a copy of the personal data we hold about you and check that we are lawfully processing it.
- Right to correction: have any incomplete or inaccurate data we hold about you corrected.
- Right to erasure: ask us to delete or remove personal data where there is no good reason for us continuing to process it (subject to certain legal exceptions).
- Right to object: object to processing based on legitimate interests, and to object at any time to processing for direct marketing purposes.
- Right to data portability: request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format (where applicable).
- Right to withdraw consent: withdraw your consent at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw consent.
- Right to restrict processing: ask us to suspend the processing of your personal data in certain circumstances.
No fee is usually required to exercise these rights. However, we may charge a reasonable fee or refuse to comply if your request is clearly unfounded, repetitive or excessive. We may also need to verify your identity before actioning your request. We aim to respond to all legitimate requests within one month.
To exercise any of the above rights, please contact us using the details in section 10.
10. Contact Details
Email: [email protected]
Postal address: HouseLift Marketing Ltd, 124 City Road, London, EC1V 2NX
11. Complaints
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance using the details in section 10.
12. Changes to This Privacy Policy
We keep our privacy policy under regular review and may update it from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
13. Third-Party Links
This website may include links to third-party websites, plug-ins and applications. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Terms and Conditions
These terms and conditions (the "Terms") set out the basis on which you may access and use this website and any content, products or services provided by HouseLift Marketing Ltd ("HouseLift Marketing", "we", "us", "our"). By accessing or using this website (the "Site"), you agree to be bound by these Terms, our Privacy Policy and any additional terms and conditions that apply to specific sections of the Site or to specific products or services. If you do not agree to these Terms, you must not use the Site.
1. About Us
Our business provides marketing and lead generation services (including, without limitation, paid advertising campaigns, database reactivation, CRM/automation set-up and lead nurturing) primarily to home improvement and related service businesses.
2. Scope of These Terms
These Terms govern:
- Your use of the Site
- Any free content, resources or materials we make available via the Site (such as blogs, guides, downloads, videos, or email content)
- Any online purchases you make through the Site (where a separate services agreement has not been signed)
Where you enter into a separate written services agreement or order form with us (for example, a signed marketing services agreement via DocuSign), the terms of that agreement will take precedence over these Terms to the extent of any conflict.
3. Changes to These Terms
We may update these Terms from time to time. When we do, we will post the updated version on the Site and update the "Last updated" date at the top of this page.
Your continued use of the Site after any changes have been posted constitutes your acceptance of the updated Terms. If you do not agree with the changes, you should stop using the Site.
4. Accessing and Using the Site
You agree:
- To use the Site only for lawful purposes
- Not to use the Site in any way that may damage, disable, overburden or impair the Site or interfere with any other party's use of the Site
- Not to attempt to gain unauthorised access to the Site, any related systems or networks
We do not guarantee that the Site, or any content on it, will always be available or be uninterrupted. We may suspend, withdraw or restrict the availability of all or any part of the Site for business or operational reasons.
We reserve the right to refuse access to the Site or our materials to any person or organisation at our discretion.
5. Intellectual Property Rights
5.1 Our limited licence to you
The Site and all content, text, graphics, logos, images, videos, downloads, documents, and other materials available on or through the Site (the "Content") are owned by or licensed to HouseLift Marketing Ltd and are protected by copyright, trade mark and other intellectual property laws.
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to:
- View the Site
- Download or print one copy of individual pages or resources from the Site for your own internal business use only
Provided that you do not remove any copyright, trade mark or other proprietary notices, and do not modify the Content in any way.
You must not, without our prior written permission:
- Copy, reproduce, distribute, republish, transmit, sell, resell, upload, post, publicly display or perform, or otherwise exploit any Content
- Create derivative works from any Content
- Use any Content for commercial purposes outside your own internal business use in relation to evaluating or using our services
5.2 Your licence to us
If you submit, upload, or send any content or materials to us (including, without limitation, testimonials, feedback, case study information, comments, images, videos, or other materials) via the Site, email, messaging apps or social media (collectively, "User Content"), you confirm that:
- You are the owner of that User Content or have permission from the owner to submit it
- The User Content does not infringe the rights (including intellectual property rights or privacy rights) of any third party
You grant us a worldwide, non-exclusive, royalty-free, transferable, sublicensable, irrevocable, perpetual licence to use, reproduce, distribute, adapt, create derivative works from, publicly display and perform that User Content in any medium, for any lawful business purpose, including marketing and promotional purposes (for example, using anonymised testimonials or campaign performance data in case studies).
Where we have explicitly agreed in writing that certain content is provided to us as confidential, that agreement will prevail over this clause.
6. No Guarantee of Results
Our services are designed to help businesses generate leads and improve their marketing performance. However:
- Past performance, case studies and testimonials are not a guarantee of future results.
- Market conditions, your offers, pricing, sales process, capacity, and other factors outside our control affect outcomes.
- Nothing on the Site (including any Content, case studies, KPIs, benchmarks or examples) should be interpreted as a promise or guarantee of specific results, revenue, or profit. You remain solely responsible for your own business decisions and performance.
7. Third-Party Links and Tools
The Site may contain links to third-party websites, tools or services (including, without limitation, platforms such as Meta, Google, Calendly, Stripe, GoHighLevel, WhatsApp and others). These links are provided for your convenience only. We have no control over, and accept no responsibility for:
- The content or operation of any third-party websites
- Any products or services offered by third parties
- Any loss or damage that may arise from your use of them
Your use of third-party websites, tools or services will be subject to their own terms and conditions and privacy policies. You should review those documents carefully.
8. Online Purchases, Fees and Payment
8.1 General
From time to time, we may offer services or products for purchase via the Site (for example, strategy sessions, audits, or setup packages). Payment will typically be processed by third-party payment providers such as Stripe or via our CRM platform (e.g. GoHighLevel/LeadConnector).
By making a purchase, you:
- Confirm that you are authorised to use the payment method you provide
- Agree to pay the indicated price (plus any applicable taxes) in accordance with the payment terms
- Authorise us and our payment processors to charge your payment method accordingly
8.2 Recurring payments and subscriptions
If you sign up to any recurring services or subscription (for example, monthly retainers purchased online), you authorise us to take recurring payments at the agreed interval using the payment method you provide, until you or we cancel in accordance with the relevant service terms. Details of billing frequency, minimum commitment periods and cancellation notice requirements will be specified in the relevant proposal, order form or services agreement.
8.3 Refunds and cancellations
Unless otherwise stated in a separate services agreement or in a specific product sales page:
- Strategy calls, audits and one-off sessions booked via the Site are non-refundable once delivered.
- For retainers and ongoing services, refunds are generally not provided for periods already commenced, but you may cancel future renewals in line with the notice provisions in your services agreement.
Any specific refund or guarantee terms (including performance-based credits) will be set out in your signed services agreement or individual product terms and will prevail over this clause. Nothing in these Terms affects your statutory rights under UK consumer law where applicable. However, our services are primarily provided to businesses, and consumer cancellation rights will usually not apply.
9. Prohibited Use
You must not use the Site:
- In any way that is unlawful, fraudulent or harmful, or in connection with any unlawful, fraudulent or harmful purpose or activity
- To send, knowingly receive, upload, download, use or re-use any material which is defamatory, obscene, offensive, hateful, discriminatory, or otherwise objectionable
- To infringe any copyright, trade mark, database right or other intellectual property right of any other person
- To transmit any unsolicited or unauthorised advertising or promotional material (spam)
- To introduce viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful
- To attempt to gain unauthorised access to the Site, the server on which the Site is stored, or any server, computer or database connected to the Site
We reserve the right to suspend or terminate your access to the Site if we reasonably believe you have breached this clause.
10. Disclaimers
The Site and the Content are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we:
- Exclude all implied conditions, warranties, representations or other terms that may apply to the Site or any Content on it
- Do not warrant that the Site or the Content will be accurate, complete, reliable, available, secure, or free from errors or omissions
We do not warrant that the Site will always be available or that it will be free from viruses or other harmful components. You are responsible for implementing appropriate antivirus and security measures.
Nothing on the Site constitutes legal, financial, tax or professional advice. You should obtain appropriate professional or specialist advice before taking, or refraining from, any action on the basis of any Content.
11. Limitation of Liability
Nothing in these Terms excludes or limits our liability for:
- Death or personal injury caused by our negligence
- Fraud or fraudulent misrepresentation
- Any other liability that cannot be excluded or limited under English law
To the fullest extent permitted by law:
- We shall not be liable to you for any loss of profit, loss of revenue, loss of anticipated savings, loss of business, loss of contracts, loss of goodwill, or any indirect or consequential loss or damage arising out of or in connection with your use of, or inability to use, the Site or any Content.
- Our total aggregate liability to you arising out of or in connection with your use of the Site or these Terms (whether in contract, tort, negligence, breach of statutory duty or otherwise) shall not exceed £100.
Where you have entered into a separate services agreement with us, the liability limits in that agreement will apply in relation to the services provided under that agreement and may differ from the above.
12. Indemnity
You agree to indemnify and keep indemnified HouseLift Marketing Ltd, its directors, officers, employees, agents and contractors against any and all claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of or in connection with:
- Your breach of these Terms
- Your misuse of the Site or Content
13. Registration and Account Security
If you create an account or portal login through the Site or any related platform to access client dashboards, reports or materials, you must:
- Provide accurate, current and complete information
- Keep your login details confidential and not share them with any third party (except authorised team members within your business)
- Notify us immediately if you suspect any unauthorised use of your account
We reserve the right to suspend or terminate accounts that we reasonably believe have been misused or compromised.
14. Termination
We may suspend or terminate your access to the Site at any time, without notice, if:
- You breach these Terms
- We cease operating the Site
Upon termination, your right to use the Site will cease immediately. Any provisions which by their nature should survive termination (including intellectual property clauses, disclaimers, limitations of liability and indemnities) shall continue in full force and effect.
15. Governing Law and Jurisdiction
These Terms, their subject matter and formation (and any non-contractual disputes or claims) are governed by English law. You and we agree that the courts of England and Wales will have exclusive jurisdiction, subject to any mandatory consumer protections that may apply.
16. Severability
If any provision of these Terms is found to be unlawful, void or unenforceable, that provision shall be deemed severed from the remainder of the Terms, which will remain valid and enforceable.
17. Contact Us
If you have any questions about these Terms or the Site, please contact us:
Email: [email protected]
Postal address: HouseLift Marketing Ltd, 124 City Road, London, EC1V 2NX